Apr

April Google PageRank Update

Google PageRank Update, What That Means To You?

Google, the most popular search engine on the web uses a tool called PageRank, which was believed to be named after Larry Page co-founder of Google, Inc. to help determine their view of the popularity, authority or quality of a web page. Using numerous terms, filters and variables PageRank determines a numerical value for a specified page. Taking into consideration other pages that link to your specific page and those links/page value as well, it will determine a PageRank between 1-10,Â ten being the highest. Simply thought of like a popularity contest, the more web pages that point a link to your web page, it’s reasonable to concur it is like a vote for your page. The more votes (links) to your web page, the more popular you are considered, thus aiding the PageRank increase in your favor. Now don’t get me wrong it is much more complicated than that, as there are many, many other variables that are considered like the value of the page that links to you for instance.Â “PageRank” itself is a known trademark of Google, and the process in which it operates has been patented (US Patent 6285999). Though this will give you a basic idea…

April 2010 PageRank Update

As some of you that might keep track have noticed, Google performed a PageRank update in the beginning of April 2010. This seems pretty standard for Google’s trending MO (method of operation) as it seems to have happened around the same time in the last few years.Â This update looks to have happened on April 2nd, so if you notice a slight increase in your page rank that is why. With these possible increases can also come a negative decrease in page rank depending again on their algorithm, and how they determine your web page to rank depending on their findings. Link Farms and other sites known to sell links have been known to have their pages PageRank decreased or penalized severely by Google. A black hat practice that should be avoided at all costs.

Why Is It Good To Have High PageRank?

For small businesses the value can be enormous as PageRank is considered to be involved in organic search rankings. Meaning if your small business web page has a high PageRank combined with its relevance determined by Google for a specific keyword or phrase it can equal very high rankings within the organic search results used by most folks to find information, a product, or a service depending on their needs. This high visibility will increase the visitors/consumers that frequent your web page or site equaling in increased interaction, sales, leads & targeted consumer traffic. I consider this to have enormous value as it can essentially make a business! Think of it like:Â A customer wants to buy a baseball bat and in driving down the freeway to a sports store they get lost, or cannot find one until they see this HUGE billboard pointing them to your sports store that sells baseball bats. By having a high PageRank and a high relevance for a certain term related to your business that can lead to a high ranking in the search results which will show your billboard helping folks to find you on the web.

There are also many businesses out looking to advertise on blogs and websites with high PageRank and visitors to expose their brand, product or service. So there are different values for your business that can increase your overall value and monetization of your website to be considered when thinking of the value of PageRank. Though the true value and results of PageRank has been debated within the Internet Marketing industry over the years it is still a strength, and / or weakness of a site that can be changed to help monetize your small business site.Â You can find out what your PageRank is by downloading the Google Toolbar for your browser. Also you might want to seek the help of an experienced SEO Firm or SEO Consultant to aid you in increasing your PageRank.

Tell us if your PageRank has moved at all with the April update???