During an economic crunch and downturn, Mastercard and its Spending Pulse – March Report is showing double digit growth in sales within the eCommerce venue. With booming sales just over 2 years ago, we find many online retailers that have gone under due to slow sales during these hard economic times. We have also found more eCommerce stores and online business merchants requesting proposals for SEO and Internet Marketing for their website, realizing the need for more targeted customer traffic.

Lately eCommerce channels show sales are up 18.4% form this time last year according to Mastercards’ Spending Pulse Report. It’s 8th consecutive month of double digit growth, showing that e-commerce is Alive & Well! Clearly growing at a faster rate than regular brick and mortar stores. This increase though still lower than prior to 2008 is a great sign for online merchants and websites alike.

Now Is The Time For e-Commerce SEO

In a time when so many online business were thrown into economic fear and reduced or stopped their marketing budgets, we’ve advised many clients that now is the time to use those marketing budgets for eCommerce promotion, Internet Marketing and website promotion. It is the typical domino effect when businesses reduce their marketing budgets due to economic downturns, marketing companies have to tighten their belts as well, as it all rolls down hill. This is the perfect time to negotiate better rates with all marketing venues and agencies. So many SEO Firms, including our own have reduced their pricing structure to accommodate struggling online businesses.

Another point to think about is when you reduce the amount of companies that are utilizing professional SEO services, you are also reducing the amount of tangible competition in the search engine advertising market. So again, I say now is the time to launch that eCommerce store you’ve been wanting, or that merchant website to compliment your brick and mortar business. The next step is to partner with an Internet Marketing or SEO Firm that has a strong specialty in e-Commerce marketing strategy and online sales, it’s even better of the firm has solid experience or understanding of your niche industry. We are especially happy to see some good online sales growth, and looking forward to continuing growth that will benefit our clients and ourselves.

Tags: e-Commerce, e-Commerce SEO, eCommerce Promotion, Marketing Strategy, Mastercard, SEO Firm