If you like Java, Google Caffeine is going to rock your world! For those of you that are not aware Google has fully launched there new web search indexing system called Caffeine on June 8th, 2010. With this new indexing system new content will be indexed by Google much faster compared with there old system. There old system used to index every few weeks or some times as long as a month or so. With Google Caffeine indexing will be so much faster it will be almost like real time indexing. This full roll out of Google Caffeine has been long anticipated as Search Engine Marketers and SEO Consultants have been curious of effects Caffeine would have in the market since mid 2009. This will change a lot in regards to Internet Marketing….
How Google Caffeine Will Effect SEO
Time will tell as many are consistently researching the changes in Google’s new indexing system. One thing is for sure the websites that are creating fresh, quality on-going content, on a normal basis will have an advantage in the SERPs (search engine results pages). Those who are not, might find their rankings being crowded by newer fresher content pages. So if you do not have a blog, and/or you do not update content on your website it’s time for change. As we’ve recommend in the past, Google and other main search engines love fresh, high quality, original content, so don’t be left behind get that WordPress blog going and be consistent.
With MSN’s Bing roll out in 2009, and Bing and Yahoo joining forces, Google has lost a small piece of search market share to Bing. Though we like Bing, and the size of Yahoo’s massive index of sites and pages we just don’t know if they will be able to catch up with Google’s massive amount of search market share. Now with Caffeine launched, instead of the Google search engine indexing the majority of the web every few weeks, it now indexes pieces or chunks of the web almost in real time and continuously. Meaning it is updating the index on such a larger scale and with a more in depth and faster look at the web, that new content like this will be live to search on Google possibly within hours rather than weeks, so you can see how the competition for popular search terms will really start to shift more aggressively.
We understand many small businesses do not have the time to update blogs, or write fresh new content on a continuous basis to their site so we recommend working with a professional content writer that has experience in writing SEO optimized content & best practices. You may also look into hiring a SEO Consultant or SEO Firm as many of them provide SEO content writing services.
We would love to hear about the changes and effects Google Caffeine has had on your website or just the way you search and the results you receive??!!!
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Tags: Bing, Caffeine, Content Writing, Google, Google Caffeine, Internet Marketing, MSN, Search Engine, Search Engine Optimization, search marketing, SEO, Yahoo
