Happy 4th of July from the team at Howard SEM Group!!! We hope everyone out there has a wonderful and safe Independence Day celebration with their family and friends. We will be enjoying the traditional barbecue & picnic theme while watching the wonderful fireworks show where the music is choreographed with our local radio stations 93.9 FM The Lake & 1490 AM KOWL …. We are also looking forward to listening to a few commercials we have out with those great stations to ensure our local businesses know we are here, and can help them succeed on the web.
You can listen here Howard SEM Group – Radio Commercial – 4th of July 2010
If you are needing help ensuring your business is found on the Internet and succeeds, give us a call at 1-877-4EZ-RANK or 1-877-439-7265 or visit us at www.HowardSEMGroup.com
HAVE A WONDERFUL DAY!
Tags: 4th of July, Carson City, Internet Marketing, Reno, SEO, Small Business, South Lake Tahoe
If you like Java, Google Caffeine is going to rock your world! For those of you that are not aware Google has fully launched there new web search indexing system called Caffeine on June 8th, 2010. With this new indexing system new content will be indexed by Google much faster compared with there old system. There old system used to index every few weeks or some times as long as a month or so. With Google Caffeine indexing will be so much faster it will be almost like real time indexing. This full roll out of Google Caffeine has been long anticipated as Search Engine Marketers and SEO Consultants have been curious of effects Caffeine would have in the market since mid 2009. This will change a lot in regards to Internet Marketing….
How Google Caffeine Will Effect SEO
Time will tell as many are consistently researching the changes in Google’s new indexing system. One thing is for sure the websites that are creating fresh, quality on-going content, on a normal basis will have an advantage in the SERPs (search engine results pages). Those who are not, might find their rankings being crowded by newer fresher content pages. So if you do not have a blog, and/or you do not update content on your website it’s time for change. As we’ve recommend in the past, Google and other main search engines love fresh, high quality, original content, so don’t be left behind get that WordPress blog going and be consistent.
With MSN’s Bing roll out in 2009, and Bing and Yahoo joining forces, Google has lost a small piece of search market share to Bing. Though we like Bing, and the size of Yahoo’s massive index of sites and pages we just don’t know if they will be able to catch up with Google’s massive amount of search market share. Now with Caffeine launched, instead of the Google search engine indexing the majority of the web every few weeks, it now indexes pieces or chunks of the web almost in real time and continuously. Meaning it is updating the index on such a larger scale and with a more in depth and faster look at the web, that new content like this will be live to search on Google possibly within hours rather than weeks, so you can see how the competition for popular search terms will really start to shift more aggressively.
We understand many small businesses do not have the time to update blogs, or write fresh new content on a continuous basis to their site so we recommend working with a professional content writer that has experience in writing SEO optimized content & best practices. You may also look into hiring a SEO Consultant or SEO Firm as many of them provide SEO content writing services.
We would love to hear about the changes and effects Google Caffeine has had on your website or just the way you search and the results you receive??!!!
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Tags: Bing, Caffeine, Content Writing, Google, Google Caffeine, Internet Marketing, MSN, Search Engine, Search Engine Optimization, search marketing, SEO, Yahoo
A Few Free Tools That Might Help Your Small Business
In this economy no matter how strong your small business may be it never hurts to save money with tools that are free or of very low cost. Here is a small list of some of the tools we like to use on a regular basis. Would love to here your comments on the tools you use for business online.
Google Analytics
A tool we use regularly that is free, easy to use and has shown sustainable endurance in web analytics. This tool allows you to look into your web traffic for your site, and verify marketing effectiveness. When using it to analyze your traffic data and where your visitors are coming from, entering and exiting your site, it can aid in making the correct changes to your site, marketing campaigns etc. It’s better to know, than not know, and wonder.
Google Webmaster Tools
A tool we have a love hate relationship with as the data it provides are usually snippets of the full amount it finds, though it is extremely informative on any issues Google might be having while viewing our site. One of the easiest ways of being informed and receiving data from Google about how they see our site. A must have in your arsenal of tools.
Mikogo
A tool we just began using recently which we LOVE. Mikogo gives you the ability to opportunity to share any screen content or application over the Internet. Perfect for online meetings, web conferences, product demonstrations, web presentations, remote support, and the list goes on. This tool allows you to have 10 participants online at a time all while never leaving your desk. As for usability, it cannot get much easier than this. Another must have. Recommended!
Free Conference Call
This site is a money saver. Instead of paying for numerous attendees to a toll free conference call, this site will set you up with a FreeConferenceCall.com account. Then give you a regular standard number to call (not 800 number) where close to 100 callers can join in for up to 6 hours in conversations. Callers will get charged whatever there normal long distance rates are to call in, but most everyone these days use cell phones with free long distance and long distance fee’s are minimal compared to toll free charges with 800 numbers. We love it.
Log Me In
This tool we have used for quite some time, as it allows you to work remotely on another computers desktop just by logging in. Has been great thus far though no file transfers are included with the free version, the payed version does allow file transfers. This tol has been very dependable though we see ourselves using Mikogo much more in the future. Good tool.
Fax Zero
This tool allows you to upload and send a 3 page fax twice a day for free. Now that is pretty good, though they do include a small ad on the cover page it still is great in a bind. For a very small fee you can be rid of the ad and faxing many more pages…We thought it was worth the mention. Another tool we like for free.
Just a few of the many
Well we could go on, and on with many other tools we use and have used that are free or very low cost, but we would be writing for a very long time. We will definitely provide more tools we like in the near future, we hope you find some of these as useful as we do!
We would love to hear about any tools that you use on a regular basis that are free or of very low cost, so please send us your comments…
Tags: free business tools, free tools, online resources, Small Business
