If you like Java, Google Caffeine is going to rock your world! For those of you that are not aware Google has fully launched there new web search indexing system called Caffeine on June 8th, 2010. With this new indexing system new content will be indexed by Google much faster compared with there old system. There old system used to index every few weeks or some times as long as a month or so. With Google Caffeine indexing will be so much faster it will be almost like real time indexing. This full roll out of  Google Caffeine has been long anticipated as Search Engine Marketers and SEO Consultants have been curious of effects Caffeine would have in the market since mid 2009.  This will change a lot in regards to Internet Marketing….

How Google Caffeine Will Effect SEO

Time will tell as many are consistently researching the changes in Google’s new indexing system. One thing is for sure the websites that are creating fresh, quality on-going content, on a normal basis will have an advantage in the SERPs (search engine results pages). Those who are not, might find their rankings being crowded by newer fresher content pages. So if you do not have a blog, and/or you do not update content on your website it’s time for change.  As we’ve recommend in the past, Google and other main search engines love fresh, high quality, original content, so don’t be left behind get that WordPress blog going and be consistent.

With MSN’s Bing roll out in 2009, and Bing and Yahoo joining forces, Google has lost a small piece of search market share to Bing. Though we like Bing, and the size of Yahoo’s massive index of sites and pages we just don’t know if they will be able to catch up with Google’s massive amount of search market share. Now with Caffeine launched, instead of the Google search engine indexing the majority of the web every few weeks, it now indexes pieces or chunks of the web almost in real time and continuously. Meaning it is updating the index on such a larger scale and with a more in depth and faster look at the web, that new content like this will be live to search on Google possibly within hours rather than weeks, so you can see how the competition for popular search terms will really start to shift more aggressively.

We understand many small businesses do not have the time to update blogs, or write fresh new content on a continuous basis to their site so we recommend working with a professional content writer that has experience in writing SEO optimized content & best practices. You may also look into hiring a SEO Consultant or SEO Firm as many of them provide SEO content writing services.

We would love to hear about the changes and effects Google Caffeine has had on your website or just the way you search and the results you receive??!!!

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How Can SEO Help Your Small Business online?

SEO services and techniques are very important for any small business. With the advent of the Internet, more and more people are searching things online, whether it’s products, information or services.  You want your site to be found! So many believe all they have to do is build a website, sign-up for Facebook, Twitter and a few other social sites and they are good to go, unfortunately 6 months later they find that is the farthest from the truth. So how do you catch the attention of your online customers? How do you ensure people can find your website? SEO & Internet Marketing is the answer…

First of all, you need a good website.  Your website is the interface between your business and your online customers. A good website is the one which has fresh, original content as well as good SEO optimization. When looking for an SEO services company or consultant, check with their references, past clients, etc. to ensure they can provide results. As there is a lot of promotional talk and advertising but the fact is , if they can’t provide proof  of their results over and over again then you are better off seeking services elsewhere.  Ask  just to make sure they have worked with websites in your same niche/industry before hand, to ensure they are not learning as they go.

SEO – search engine optimization

So many ask the simple question of  “What is SEO” –search engine optimization? It is a combination of art & science that use numerous processes to increase the amount of visitors to a website or page, and increase the quality of the traffic to that site or page. This type of optimization uses techniques that involve cleaning the website code to ensure spiderability by the search engines, and engaging in attracting one–way links from others sites to your own to show a sort of popularity, and most importantly ensuring the content and usability of the site is ideal for your customers and search engines alike.

This means that when a prospect comes online looking for some products or services that are provided by your website, your website will be visibly and easily found, ranking high within the search engine results. An SEO firm can achieve this targeted goal for you. There is a never ending increase thus far in the amount of businesses spending for SEO & other Internet marketing services year after year. If your not doing it yourself, don’t get left behind.

Studies prove that a person is more likely to pick the results from the first page listings of search engines for that searched keyword or term.  So if your website is among the first page results provided by the search engines, it has higher chances of being chosen.  More people visiting your website, mean more customers for your business, more leads, more sales, etc.

One of the main and most important techniques in SEO is choosing the right keyword/terms for your site. A skilled professional will be able to assist your site in choosing the perfect terms to target and not waist your money. Good SEO attracts search engine bots & spiders that scan your site to index data into the search engines, though your website needs to be ultimately aimed for the visitor, not the search engine.  An SEO Consultant can ensure that your site is targeted for the user not the robot. After all it is ultimately the prospect, and not the bots, which will increase your sales. For this reason, choose the services of good SEO consultants or Firm if you have no experience in professional SEO content writing.

If you are thinking about developing a web site for your small business, it is advisable to consult an SEO services provider. If you already have a business website but are not getting the traffic or sales you need, or no one can find your site, consult with a reputable SEO firm that will work within your budget. If you don’t have the patience and time it takes to learn SEO (search engine optimization) yourself, it is better that you leave it to the experts so that you can focus on your business.

Having your site rank high in the SERP’s (search engine results pages) resulting in a large increase in targeted high converting traffic, when properly optimized will increase sales, leads and brand recognition naturally and organically. Not like the typical advertising that stops providing, when you stop paying.

Remember, if you see an ad for “TOP Rankings in 14 days for $199.”  If it feels too good to be true, it probably is. Many reputable SEO Consultants and firms charge between $600 – $20,000+ per month depending on many, many variables with an average campaign running anywhere between 6-12 months.

Don’t forget about Us!  Howard SEM Group specializes in affordable SEO for small and medium sized businesses. Contact us today for a FREE, no-obligation quote/proposal.